Changing the world and making a profit can go hand in hand. The Bestselling Business Book The Financial Times Best Economics Books of 2020″A Must Read Book From The Godfather Of Impact Investing” – Forbes”a powerful case for a movement that is gaining traction in society” – Andrew Jack, The Financial Times'[IMPACT’s] aim is nothing less than to create a new type of capitalism infused with social purpose. The book deserves to be read by anybody interested in such a revolution.’ – Martin Wolf, The Financial TimesA fascinating blueprint for a hope-filled future underpinned by the social power of impact investing. — Kristalina Georgieva, Managing Director, International Monetary Fund, Former CEO, World Bank GroupCapitalism isn’t immoral, it’s amoral – it’s a wild beast that needs to be led. Here Sir Ronnie provides the core operating manual for those seeking to do good while also doing well. — Bono, Lead Singer of U2 and Co-Founder of The Rise FundImp